You have heard of meatless meat, milkless milk, fishless fish. And now there is news on coffee less coffee. This is a beanless coffee. It means that it has no coffee beans in it. Then what is this coffee made up of?
The coffee less coffee
Atomo company is the launcher of this coffee less coffee. They claim that their coffee is not made from coffee beans. It tastes like coffee and has its aroma. But it is safe for environment and had reduced carbon food prints.
It is one of the lab grown foods and drinks. It is molecular coffee. The Seattle-based startup Atomo has started this venture. And it was able to secure USD 40 million from investors for this new coffee manufacture. Atomo co-founder and Chief Science Officer Jarret Stopforth says:
“We looked at green beans, roasted beans and extracted (brewed) coffee samples and through advanced analytical procedures studied the volatile and non-volatile compounds present. By evaluating the individual compounds in coffee we were able to map the most significant ones contributing to the characteristic aroma and flavor of coffee.”
Ingredients
Atomo has launched canned cold brew. They claim that it is better tasting and also more sustainable. The product has less impact on environment. There is no deforestation to grow coffee beans. And the production process is also highly sustainable. There is more than 90% reduction in carbon footprint with it. This coffee is made from upcycled date seeds that are soaked with a proprietary blend of ingredients such as grape, chicory, tea sourced caffeine and other natural flavors. Rob Leclerc of AgFunder, one of the investment firms says:
"The demand for coffee is increasing year over year with climate change significantly impacting the farming regions, which in turn will impact the consumer through price and availability,"
"Breakthrough technologies pioneered by Atomo are going to be a part of the solution for future generations to be able continue enjoying their favorite brews."
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Benefits
There have been several warnings from scientists that coffee plants are most susceptible to climate change. This is especially true for the Arabica coffee beans. Alternative is needed and molecular coffee is a step in that direction.
This coffee has less environmental insult. Deforestation danger is less and water usage is less by 94%. Also carbon emissions come down by 93%.
The coffee tastes better than normal cold brew. Atomo tested it in a blind way. The University of Washington’s students and staff tasted it and 70% opted for Atomo's new brew. Positive taste is a good sign. Andy Kleitch, CEO and cofounder of Atomo states:
"With Atomo in the hands of the consumer we are empowering them to drink coffee they love while making a choice to do something better for the planet every day,"
Each can costs between $5 to $5.50 and has 84 mg of caffeine in it.
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