Food companies and their misleading labels

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Food is for nutrition and to provide the body with energy and vital nutrients. Names of foods help us to know what the likely ingredients might be in it. But often, we notice that food names are misleading. They can fool a person into buying only to realize that it did not meet their expectations and imagination. For instance, take the example of samosa. An ideal samosa is refined wheat flour (maida) wrap with mashed potatoes and boiled peas inside. And when we say paneer samosa (cottage cheese stuffed fried dumplings), the picture that comes to our mind is of a wrap of refined wheat flour dough with paneer inside. But to your disappointment, you will find that these samosas are nothing but the normal samosas with mashed potatoes with or without boiled peas and just 1 small piece of cottage cheese at one corner!!! If we talk about rusks, most of these are made of refined wheat flour or maida which is not healthy. Maida is stripped of all the vital nutrients such as fiber, vitamins,
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What is coffee less coffee? Ingredients and benefits!

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 You have heard of meatless meat, milkless milk, fishless fish. And now there is news on coffee less coffee. This is a beanless coffee. It means that it has no coffee beans in it. Then what is this coffee made up of?

The coffee less coffee

Atomo company is the launcher of this coffee less coffee. They claim that their coffee is not made from coffee beans. It tastes like coffee and has its aroma. But it is safe for environment and had reduced carbon food prints. 

It is one of the lab grown foods and drinks. It is molecular coffee. The Seattle-based startup Atomo has started this venture. And it was able to secure USD 40 million from investors for this new coffee manufacture. Atomo co-founder and Chief Science Officer Jarret Stopforth says:

“We looked at green beans, roasted beans and extracted (brewed) coffee samples and through advanced analytical procedures studied the volatile and non-volatile compounds present. By evaluating the individual compounds in coffee we were able to map the most significant ones contributing to the characteristic aroma and flavor of coffee.”

Ingredients


Atomo has launched canned cold brew. They claim that it is better tasting and also more sustainable. The product has less impact on environment. There is no deforestation to grow coffee beans. And the production process is also highly sustainable. There is more than 90% reduction in carbon footprint with it. This coffee is made from upcycled date seeds  that are soaked with a proprietary blend of ingredients such as grape, chicory, tea sourced caffeine and other natural flavors. Rob Leclerc of AgFunder, one of the investment firms says:

"The demand for coffee is increasing year over year with climate change significantly impacting the farming regions, which in turn will impact the consumer through price and availability," 

"Breakthrough technologies pioneered by Atomo are going to be a part of the solution for future generations to be able continue enjoying their favorite brews."

Know 9 drinks that can cause headaches in migraine patients 

Benefits

There have been several warnings from scientists that coffee plants are most susceptible to climate change. This is especially true for the Arabica coffee beans. Alternative is needed and molecular coffee is a step in that direction.

This coffee has less environmental insult. Deforestation danger is less and water usage is less by 94%. Also carbon emissions come down by 93%. 

The coffee tastes better than normal cold brew. Atomo tested it in a blind way. The University of Washington’s students and staff tasted it and 70% opted for Atomo's new brew. Positive taste is a good sign. Andy Kleitch, CEO and cofounder of Atomo states:

"With Atomo in the hands of the consumer we are empowering them to drink coffee they love while making a choice to do something better for the planet every day,"

Each can costs between $5 to $5.50 and has 84 mg of caffeine in it. 

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