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Showing posts with the label segment of market

Obesity epidemic of India

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Obesity in India is on the rise. It has reached enormous proportions. As I sit and count at airports, the number of women who look obviously overweight and obese, the figures I get is 8 out of 10. And this is around same in children of all sexes and around 6 in 10 men show clearcut overweight and obesity that is obvious even to naked eye. Anthropometric measurements might reveal more of them.  What are the likely causes? I have a theory that starts analysing these cases right from the 2000s or previous century. Junk food eating and sedantry lifestyle had already given an upward push to obesity in last century. And this also gave rise to diabetes mellitus in both men and women. Hence, such mothers also had diabetes in pregnancy. Some who did not have diabetes otherwise had gestational diabetes. From 2000 to 2026 prevalence of gestational diabetes has risen in india. It has even spread to rural areas and recent national data gives a figure of 22.4% which is almost 1 in 4 pregnant mot...

Charcoal face wash: Sales forecast to rise especially in men users, online markets, and in Asia-Pacific region!

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 The current coronavirus pandemic has caused a downslide of the charcoal face wash that was gaining a foothold and prominence in the cosmetic markets. But recent market research has revealed that this downward trend will reverse soon. The market segments most likely to show an appreciable rise are the men users, Asia-Pacific region, and online sales.  Charcoal face wash This face wash contains activated charcoal and can drive out impurities of dirt, oil, and polluting material from the facial skin of the users. Besides, it also has the capacity to cleanse the skin pores and clean the skin inside out. The makers of such face wash claim that it makes the skin glow. The skin becomes smoother, cleaner, and gets a fresher look. The market for these products was gaining but the coronavirus pandemic seems to have pushed it down. People are mostly indoor and hence less likely to need the face wash. Besides, they do not venture out to do much shopping for these cosmetics. Online orders...