The emotionally detached loveless mother!

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Imagine a mother who is physically present but mentally and emotionally absent. This could be due to two factors: 1. Normal mother who hates family or children - this could be a cultural problem, or upbringing problem or an individual level problem  2. Abnormal mother who is emotionally detached and loveless  In both cases, imagine the plight of the family. The husband expects certain help, support and understanding from his wife for family and children. But it is absent. There is sex but no love. The mother is unable to pick up social cues and is selfish. She starts masking techniques and starts blaming husband or family for anything that goes wrong around. She does not understand the protectiveness of her husband and never engages in a proper conversation on it.  She does cooking for family but is not emotionally attached to them. Her children are confused and do not learn anything about social behaviour from her. She uses deception to remain in power but has poor decep...

Advances and innovations in cat foods-They are not just small dogs but more than that!!!

 When it comes to pet food, most of the manufacturers initially were concentrating on dog feeds. Cat foods were not given a priority. But now things have changed and cat foods are getting a leg up. Companies are now focusing on innovative foods for cats and cat lovers and owners should be happy!

CATS AND THEIR USA POPULATION

Some estimates have been made on the number of cats that live in the USA. American Pet Products Association did a survey called National Pet Owners Survey in 2019-2020 and found out that nearly 42.7 million households in the USA own a cat. Besides the USA FDA also estimates that nearly 58.4 million cats reside in the country. Hence, the market for cat foods is vast and remains largely untapped.

Cat foods-dry and wet types [Source: RD]

These pet food processors and treat processors realized that surprisingly they have neglected this important area and innovative cat foods are trickling into the market. Catherine Lenox, the manager of the scientific affairs at Royal Canin USA at St. Charles, Mo says:

“There are millions of cats in the United States and cat owners are becoming vocal about the fact that their cats are not small dogs. Cats are unique pets and they need their own unique products.”

CAT FOODS AND ITS CURRENT SITUATION

Somehow, the area of cat food was ignored. Emilie Mesnier is director of technical sales at BSM Partners in Bentonville in Arkansas and he admitted:

“There has been a lack of pure innovation in the cat space.”

Cat foods [Source: The Mercury News]

Most of the products that have been made into cat foods were actually a spin-off of foods that were dog foods. Hence BSM Partners now aim to focus on innovation in cat foods and meet their growing demands for it. This making and marketing of special cat foods have started and variety is introduced into it now. Alisha Brassard is a product development and innovation manager at Petcurean located at Chilliwack, British Columbia. She said:

“Pet food owners are prioritizing their pet’s health more than ever and we are seeing this through new and increased expectations in the food they choose to invest in.”

TRENDS AND CAT FOODS

There were a number of trends in cat feeding and these are driving the various new innovations in cat foods. The cat owners are happy now since variety and wholesomeness of foods is guaranteed now for their feline pets. Manufacturers are also happy since they are able to meet the demands and earn well in the process. Tim Koester, global product manager at AFB International in St. Charles says:

“Pet food manufacturers have recognized that a strong cat portfolio is critical to sustained growth, so I think there will be more cat-only brand launches and fewer introductions that are cat-sub-ranges of a dog brand.”

Cat food variety and nutritional value are on the rise [Source: Catster]

Wet cat foods and treats are getting popularized more, says Joe Toscano, VP of Trade and Industry Development, Nestle Purina PetCare in St. Louis. He added that their sales data reveals that there are more wet cat foods and treats sales. 63% of the cat food buyers buy it and this is significant.

Should mothers donating breast milk be compensated financially? 

Crumbly biscuits for cats have now given way to these wet food products for them. Various packs have been developed and add variety with different proteins and texture to cat foods. Combination food packs are also available-these include the wet and dry combinations. Some cats are water-adverse and hence a combination or sole wet foods could prevent the stone formation or urinary tract infection in them. Foods aimed to reduce cat dander allergy is also marketed now. There is also a treat for gastro-intestinal well-being of these cats and one that help cat owners to feed pills to the cats.

 

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