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Which are the flavors that will hit the market next? Sensient gives a list of flavors that would be the next favorite of people in the world! So what are these best flavors to hit the market soon? Her is the company's predictive analysis!
Food and flavors
Culinary industry uses a lot of flavors in its recipes. Besides, the non-food world also likes to have flavors and scents that give them pleasure. Sensient has analyzed and found out that there are some hot favorite flavors that would soon inspire the next wave of flavor innovation in food and beverage.
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| Strega liqueur [Source: Wikipedia] |
The company gathers the market trends from all its various global offices. It also has an in-house flavors marketing team and also does field excursions to get first-hand-information from people and those in the field. Then, it puts all of these together and reaches a predictive list of flavors that would next hit the market.
At the end of 2019 and early 2020, the company reps went to Chicago and met various mixologists, mom and pop store managers, and various perfumeries to gather all the possible information and intel on which innovative ingredients and flavors would be the top in food and beverage industry.
The next-gen flavors
Click here to read on Oud and Bakhoor!
Keera Perumbala, marketing manager at Sensient Flavors and Extracts shares:
"The flavors are pretty unique in nature, and that's by design because our customers already know what's trending today. So our goal here is to them something they can look forward to in a few years from now."
Roger Lane, another marketing manager of the company added:
"It's less about the flavors themselves and really more about the trends that are affecting consumer behavior."
"We look across the globe and identify the drivers that are motivating consumers' behavior, and then choose flavors and use those as representations of that trend."
Oud [Source: The Trend Spotter]
Which are the flavors that have made it to the top list?
The analysis has revealed that oud (a raw wood scent from a parasitic tree mold on agarwood), Strega (an Italian herbal liqueur), and floral flavor Ispahan (a classic Parisian dessert with rose, raspberries, and lychee) are in the top. The information on trending about oud came from the company's global office. The firm has a boundary-pushing approach to the identification of these flavors and scents. But this innovative appraoch means that these flavors may take a time to hit the market.
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| Ispahan [Source: Icon Icon] |
"These flavors might not hit the market immediately or might not hit at all."
He added:
"We always tell our customers if you want a top 10 list you can google it yourself. We try to be a little bit different and be very forward-thinking."
The company is going for packaged snacks with oud flavor. They also are trying to make kombucha that is strega-flavored and white chocolate with Ispahan flavor. Strega is more bitter and hence people associate it more with medicines. Keera said:
"These three flavors are adventurous and conversation-worthy."
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